WHY
BOOTS?

In the early days of the war, one of our founders wanted to donate 80 pairs of combat boots to Israel and reached out to us in Israel to find out to whom they should send them.  We put out the word to find out who would need the boots, and the demand was literally overwhelming.  We received thousands of requests for those 80 pairs of boots, and we realized we had to do more.

 

The bottom line is we are providing boots to the soldiers because they need them.

 

We don’t want our soldiers to have to concern themselves with something as basic as boots.  They should have high-quality, waterproof, comfortable boots. Period.

 

The unprecedented call-up of hundreds of thousands of reservists has overwhelmed the Israeli Defense Forces’ supplies.  We simply refuse to let soldiers go without the core supplies they need.

 

We are receiving orders for over 1000 pairs of boots every single week.  We will not say no to our soldiers.